22 09, 2014

Scandinavian Airlines enhanced Smart Device App

By |September 22nd, 2014|Blog|0 Comments

APEX EXPO did us the honor to publish an article in their magazine on our collaboration with SAS .

Scandinavian Airlines enhanced its mobile application with the addition of local and international newspapers and magazines such as The Independent, International New York Times and China Daily, as well as Aftenposten and Aftonbladet.

SAS worked with Adaptive to bring these titles together. Passengers can access the kiosk up to 22 hours before take-off. SAS in-flight publication Scanorama is, however, always accessible.


Source: EXPO daily experience, Day 2 – Wednesday 17 September 2014 

15 09, 2014

ADAPTIVE at the 2014 APEX Expo, California

By |September 15th, 2014|Blog|0 Comments

ADAPTIVE will be attending the annual APEX Conference and Exhibition in Anaheim, California. Please join us on stand 736 and find out why the world’s leading airlines partner with ADAPTIVE to deliver digital press/content to their Premium Lounge Passengers and Frequent Flyer Application users.

To book a meeting slot please contact :

More info: http://apexifsaexpo.aero/

11 09, 2014


By |September 11th, 2014|Blog|0 Comments




In line with SAS’s new e-commerce strategy the airline commissioned Adaptive to integrate its innovative digital press platform (ACES) into the airline’s existing smart devices application designed for all passengers including frequent flyers – offering mobile boarding pass, seat selection, flight information,

The App gives travelling passengers access to the airlines award winning in-flight magazine Scanorama, plus other in-house material, but also delivers daily Scandinavian and International newspapers in multiple languages. The Application is available for free download in both the iTunes and Google Play stores.

Rick Stuart, CBDO at Adaptive, noted “we are especially pleased to have been chosen by SAS to partner on this initiative and it is an excellent example of how forward thinking airlines are beginning to view passenger services as something to be integrated across the entire customer journey rather than a singular ‘touch point’, especially given the almost exponential rise in mobile usage on smart devices.

“This is a very smart way to improve the passenger journey and be able to reach our customers earlier in the travel chain” said Gunnila Ait El Mekki, Manager IFEC & Innovation (Onboard Product & Services) at SAS, “We like to try out new things and the collaboration with ADAPTIVE on this solution is helping us support that.”

The system went live […]